Azucena Cantillo is a Colombian fitness model, entrepreneur, marathon runner, and digital creator best known for her powerful presence in the global fitness community. Rising from social media fitness tutorials to becoming a respected endurance athlete and businesswoman, she has built a strong personal brand centered on discipline, performance, and healthy living. As of 2026, Azucena continues to influence millions worldwide through fitness education, brand collaborations, and her own training platform.
Contents
Personal Information
| Full Name | Azucena Cantillo |
| Nickname | Azu |
| Date of Birth | August 7, 1995 |
| Age (as of 2026) | 30 Years |
| Birthplace | Colombia |
| Nationality | Colombian |
| Zodiac Sign | Leo |
| Profession | Fitness Model, Entrepreneur, Marathon Runner |
| Known For | Fitness content, endurance running, BeJao App |
| Active Years | 2013 – Present |
Early Life and Education
Azucena Cantillo was born and raised in Colombia, where she developed an early interest in sports, physical conditioning, and an active lifestyle. While details about her formal education remain private, her professional journey reflects years of self-driven learning in fitness science, endurance training, and digital entrepreneurship. Her disciplined upbringing and commitment to self-improvement played a key role in shaping her career path.
Career
Fitness Modeling and Brand Collaborations
Azucena began sharing fitness-related content on Instagram in December 2013. Her authentic workout routines, cardio programs, and body-conditioning guides quickly gained traction. Over the years, she has collaborated with well-known fitness and lifestyle brands, including her role as an exclusive model for Vitanas sports supplements and partnerships with haircare and wellness companies.
Social Media Influence
With more than 3.5 million followers on Instagram by 2026, Azucena is recognized as one of Colombia’s top fitness influencers. Her content focuses on targeted workouts, full-body training, motivation, and endurance sports, making her a trusted figure in the fitness space.
Endurance Sports and Marathons
Azucena expanded her fitness journey into professional endurance running. In 2023, she participated in multiple international marathons and ultra-trail events, including races in Peru, Brazil, France, and Colombia. Her marathon journey significantly elevated her reputation beyond fitness modeling, positioning her as a serious endurance athlete.
Entrepreneurial Ventures
She is the founder of BeJao, a fitness and training app built around her personal workout methodology. The app provides structured programs, training plans, and motivation tools for users aiming to improve strength, endurance, and overall health.
Physical Appearance
| Attribute | Description |
|---|---|
| Height | Approx. 5 ft 6 in (168 cm) |
| Weight | Approx. 57 kg (125 lbs) |
| Body Measurements | 34 – 26.5 – 40 |
| Body Type | Athletic, Fit |
| Hair Color | Dark Brown |
| Eye Color | Brown |
Personal Life & Relationship
Azucena Cantillo prefers to keep her personal and romantic life private. As of 2026, there is no publicly confirmed information about her boyfriend or relationship status. She is known to prioritize her fitness goals, athletic training, and business ventures over publicizing her private life.
Net Worth and Income
| Source | Estimated Details |
|---|---|
| Estimated Net Worth (2026) | USD 1 – 1.5 Million (Approx.) |
| Primary Income Sources | Brand endorsements, fitness modeling |
| Additional Income | BeJao fitness app, sponsored content, digital campaigns |
Azucena’s income comes from a mix of long-term brand partnerships, social media monetization, app subscriptions, and fitness-related collaborations.
Trivia and Lesser-Known Facts
- She started her Instagram fitness journey in 2013 before fitness influencing became mainstream.
- Azucena is an active marathon and ultra-trail runner, not just a fitness model.
- In 2023, she completed multiple international marathons across different continents.
- She was featured on HypeAuditor’s list of Top Fitness & Gym Influencers in Colombia in 2024.
- Her BeJao app is based on her personal training philosophy and routines.
- She strongly promotes discipline, consistency, and mental strength in fitness.
Social Media Profiles
| Platform | Profile Link |
|---|---|
| https://www.instagram.com/azuboughgouhnon/ | |
| Threads | https://www.threads.com/azuboughgouhnon |
| X (Twitter) | https://x.com/AzucenaCantillo |
Conclusion
Azucena Cantillo’s journey from a fitness enthusiast to an internationally recognized endurance athlete and entrepreneur reflects dedication, resilience, and strategic personal branding. As of 2026, she stands as one of Colombia’s most influential fitness personalities, inspiring millions to pursue healthier, stronger, and more disciplined lifestyles through both digital platforms and real-world athletic achievements.
