Annie Grace, popularly known online as youglowgrrl, is a UK-based beauty and skincare influencer celebrated for her aesthetic ASMR routines, product reviews, color-coordinated skincare videos, and engaging content style. Known as the internet’s “sounds girlie” and “your friendly neighbourhood beauty bestie,” she has emerged as one of the most recognizable skincare voices on Instagram and TikTok.
By 2026, Annie has collaborated with some of the biggest global beauty brands, built a strong online community, and established herself as a trusted name in digital beauty content.
Contents
Personal Information
| Full Name | Annie Grace |
| Nickname | YouGlowGrrl |
| Profession | Beauty, Skincare Influencer, Digital Creator, ASMR Content Creator |
| Date of Birth | February 12, 1998 |
| Age (as of 2026) | 28 years |
| Birthplace | England, United Kingdom |
| Hometown | London, UK |
| Nationality | British |
| Zodiac Sign | Aquarius |
| Religion | Not publicly known |
| Email (PR/Business) | youglowgrrl@gmail.com |
Early Life and Education
Annie Grace was born and raised in England. She grew up with a strong inclination towards beauty, skincare, and aesthetics from a young age. Although she has not publicly disclosed many details about her schooling or higher education, her early interest in skincare eventually shaped her passion for content creation.
Before becoming an influencer, Annie explored various beauty products, spent time learning about dermatology-backed skincare routines, and slowly built a presence on social media. Her knowledge, combined with an engaging and calming style, helped her gain massive traction online.
Career
Rise on Instagram and TikTok
Annie began posting on Instagram in October 2019. Her consistent, color-themed ASMR skincare videos helped her stand out in the beauty community. By August 2023, her Instagram account earned verification, marking a major milestone in her creator journey.
Her unique content style, which often includes color-coordinated collections like pink skincare routines or strawberry-scented bodycare setups, made her an instant favorite among beauty lovers globally.
Viral Moments and ASMR Influence
In March 2023, Annie created a TikTok with Selena Gomez for Rare Beauty. The video went viral, cementing her popularity across platforms. Her ASMR product routines—featuring satisfying sounds and soothing visuals—have accumulated millions of impressions, contributing significantly to her rise.
Brand Collaborations and Campaigns
Annie has partnered with globally renowned beauty brands including:
- Rare Beauty
- Drunk Elephant
- Glow Recipe
- Sol de Janeiro
- Other emerging skincare and bodycare labels
She also appeared in ad campaigns and product promotions, strengthening her reputation as an influential voice in skincare marketing.
YouTube Growth
Her YouTube channel, where she uploads detailed routines, PR unboxings, and product reviews, has also seen steady growth. Her calming personality and clean aesthetic make her content feel both trustworthy and visually pleasing.
Physical Appearance
| Attribute | Description |
|---|---|
| Height | Approx. 5 ft 6 in |
| Weight | Approx. 57 kg |
| Body Measurements | 35-26.5-39 |
| Body Type | Slim Fit |
| Eye Colour | Brown |
| Hair Colour | Dark Brown |
Personal Life and Relationship
Annie Grace lives in London, United Kingdom. She keeps her personal and romantic life private and has not publicly confirmed any relationship as of 2026. Her online presence is primarily focused on beauty, lifestyle, and skincare content rather than personal details.
Net Worth and Income
Estimated Net Worth (2026): Approximately USD 350K–500K
Her income sources include:
- Brand collaborations and paid campaigns
- Sponsored content
- YouTube monetization
- PR partnerships
- Affiliate marketing and product recommendations
Annie’s increasing popularity and recurring partnerships with high-profile beauty brands have contributed significantly to her growing net worth.
Trivia and Lesser-Known Facts
- Annie is widely known for her color-coordinated ASMR skincare videos, such as her viral pink skincare routine and strawberry bodycare setup.
- She attended a Reneé Rapp concert in December 2024 and shared photos with followers.
- Her Rare Beauty collaboration with Selena Gomez remains one of her biggest viral moments.
- Annie often organizes her skincare routines based on scent, texture, or aesthetic theme.
- She is loved for her soothing, soft-spoken narration and relaxing sound-focused content.
Social Media Profiles
| Platform | Link |
|---|---|
| @youglowgrrl | |
| TikTok | @youglowgrrl |
| YouTube | @youglowgrrl |
| Threads | @youglowgrrl |
Conclusion
Annie Grace has carved a unique niche in the beauty community through her aesthetic ASMR skincare content, honest reviews, and warm, friendly personality. From color-themed routines to viral collaborations with global icons, she continues to shape the digital skincare space in 2026. With her influence steadily growing, Annie remains a beloved figure for beauty enthusiasts across the world.
