Samantha Poole is a multi-talented New Zealander who has rapidly emerged as a powerful voice for youth empowerment, social advocacy, and creative expression. Crowned Miss World New Zealand 2025 at the age of just 22, Samantha is known not only for her elegance and poise but also for her impactful work in design, marketing, and charity leadership. Her journey is defined by authenticity, resilience, and a deep commitment to inspiring young people to embrace their uniqueness.
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Personal Information
Full Name | Samantha Poole |
Nickname | Sammi |
Date of Birth | 2002 (exact date not publicly disclosed) |
Age (as of 2025) | 22 years old |
Birthplace | New Zealand |
Current Residence | New Zealand |
Nationality | New Zealander |
Religion | Christianity (not officially confirmed) |
Ethnicity | White |
Zodiac Sign | Not publicly known |
Languages Known | English |
Education | Degree in Digital Design |
Profession | Events Marketing Manager, Model, Advocate |
Relationship Status | Unmarried |

Early Life and Education
Samantha Poole was born in New Zealand in the year 2002. From a young age, she displayed a natural flair for creativity and leadership. Passionate about design and communication, she pursued a degree in Digital Design, equipping her with the skills to blend artistry with purpose. Her academic background has been instrumental in shaping her career as an Events Marketing Manager and community advocate.
Pageantry and Advocacy
Miss World New Zealand 2025
In 2025, Samantha achieved national recognition when she was crowned Miss World New Zealand, succeeding former titleholder Navjot Kaur. With this title, she earned the honor of representing her country at the 72nd Miss World Festival, held in Telangana, India, from May 7 to 31, 2025.
Samantha’s pageantry journey is defined by more than beauty—she uses her platform to champion causes close to her heart, especially mental health, body positivity, and youth well-being.
Career and Professional Roles
Events Marketing Manager
Samantha currently works as an Events Marketing Manager for her local council. In this role, she creatively organizes and promotes community-driven events that foster engagement, awareness, and inclusion.
Founder – Anni Bloom
She is the founder of Anni Bloom, a youth-led non-profit that raises awareness about scoliosis and encourages self-worth, inclusivity, and individuality. Anni Bloom hosts events, digital campaigns, and safe spaces for young people, helping them build confidence and find acceptance.
Ambassador – Brave NZ
Samantha is an ambassador for Brave, a New Zealand-based organization focused on preventing sexual harm through education and outreach. She actively supports their mission by promoting conversations around consent, safety, and respectful relationships.
Member – Zonta International
A proud member of Zonta International, Samantha contributes to global initiatives that aim to improve the rights, education, and opportunities for women and girls.
Mission and Message
“For me, this journey is about showing the next generation that they don’t need to fit a mold to be worthy. Confidence grows when we feel safe, supported, and celebrated for who we truly are.”
— Samantha Poole
Samantha is deeply committed to encouraging young people to embrace their individuality, find strength in vulnerability, and lead with empathy. Her work reflects a deep understanding of the emotional challenges youth face today.
Physical Appearance
Attribute | Description |
---|---|
Height | Approx. 5 ft 7 in (170 cm) |
Weight | Approx. 57 kg (125 lbs) |
Hair Color | Dark Brown |
Eye Color | Brown |
Body Measurements | 33-26-35 in |
Style | Elegant, Empowered, Modern |

Personal Life
Attribute | Detail |
---|---|
Marital Status | Unmarried |
Husband/Partner | Not applicable |
Children | None |
Interests | Digital design, advocacy, youth work, public speaking, art, social causes |
Samantha currently lives in New Zealand and maintains a strong connection with her community. Despite her rising public profile, she remains grounded and focused on her mission-driven work.
Net Worth
Year | Estimated Net Worth |
---|---|
2025 | $150,000 – $250,000 USD |
Her income is derived from multiple sources, including her work in marketing, pageant endorsements, charity initiatives, and content creation.
Social Media Profiles
Samantha uses social media to share her advocacy, creative projects, and life journey. Her platforms are a mix of inspiration, empowerment, and behind-the-scenes glimpses into her work.
Platform | Link |
---|---|
@sammi.anni | |
TikTok | @sammi_anni |
Quick Facts and Trivia
- 🎓 Holds a degree in Digital Design
- 👑 Crowned Miss World New Zealand 2025
- 🌱 Founder of Anni Bloom, a youth mental health and body-positivity initiative
- 💬 Passionate speaker on self-worth and inclusion
- 🧍♀️ Represents New Zealand on the international pageant stage in India (2025)
- 💛 Actively supports education on sexual harm prevention through Brave NZ

Conclusion
Samantha Poole is not just a beauty queen—she is a changemaker, a role model, and a compassionate leader. At only 22, she has already made significant contributions to her community through advocacy, design, and outreach. As Miss World New Zealand 2025, she continues to inspire a generation to find power in their differences and confidence in their authenticity. Her journey is a shining example of purpose meeting passion, and her future undoubtedly holds even greater promise.